Plus Capital
Partner with high-profile artists, athletes, and cultural leaders to invest in emerging growth enterprise technology and consumer companies that strive to be better for the world.
Check Size—
StagesGrowth, Emerging_growth
LocationUS
Data quality57good
Investment thesis
Partner with high-profile artists, athletes, and cultural leaders to invest in emerging growth enterprise technology and consumer companies that strive to be better for the world.
70 confidence · stated by fund
GrowthEmerging_growthHealth_and_wellnessMental_healthEnterprise_softwareConsumer_brandsFuture_of_workChildcare_technology
What sets Plus Capital apart
- Celebrity and athlete co-investor network
- Dual business model (VC investment + advisory for cultural leaders)
- Focus on impact-aligned companies
- Successful track record of billion-dollar exits
Recent investments
Bathhouse, Sage
Investment profile
- Stages
- Growth, Emerging_growth
- Sectors
- Health_and_wellness, Mental_health, Enterprise_software, Consumer_brands, Future_of_work, Childcare_technology
- Cold inbound
- Warm intro preferred
Frequently asked questions
- What does Plus Capital invest in?
- Plus Capital is a growth, emerging_growth stage Health_and_wellness, Mental_health, Enterprise_software, Consumer_brands, Future_of_work, Childcare_technology investor, primarily investing in US. Their thesis: Partner with high-profile artists, athletes, and cultural leaders to invest in emerging growth enterprise technology and consumer companies that strive to be better for the world.
- Is Plus Capital actively deploying capital?
- Plus Capital is actively deploying capital. What we observed: Active portfolio companies listed, recent news highlights (2025-2026), multiple office locations (Venice, Austin, San Francisco, New York) indicate ongoing operations.
- What makes Plus Capital different from other funds?
- Plus Capital stands out on 4 points: Celebrity and athlete co-investor network; Dual business model (VC investment + advisory for cultural leaders); Focus on impact-aligned companies; Successful track record of billion-dollar exits.
- What has Plus Capital invested in recently?
- Recent investments DryPowder has tracked from Plus Capital include Bathhouse, Sage.
- How do I reach out to Plus Capital?
- Plus Capital doesn't generally take cold inbound — a warm introduction from a founder or investor they already know is the reliable path in. Use DryPowder's AI fund matching to see how your startup aligns with Plus Capital's thesis and focus areas (Health_and_wellness, Mental_health, Enterprise_software, Consumer_brands, Future_of_work, Childcare_technology) — it returns a fit score and specific talking points for your outreach.