Greycroft
Partner with brilliant founders to bring things of real wonder into the world by backing innovative companies that upend the status quo across software, sustainability, and consumer brands.
Check Size$500K – $5M
StagesSeed, Series_a, Series_b, Series_c, Series_d, Series_e, Series_f, Growth
LocationUS
Data quality65good
Investment thesis
Partner with brilliant founders to bring things of real wonder into the world by backing innovative companies that upend the status quo across software, sustainability, and consumer brands.
70 confidence · stated by fund
SeedSeries_aSeries_bSeries_cSeries_dSeries_eSeries_fGrowthSoftwareAi_infrastructureEnterprise_saasConsumer_brandsConsumer_commerceSustainabilityAutonomyHealthtechFintech
Partners
IS
Ian Sigalow
Partner
MV
Marcie Vu
Principal
CD
Chiraag Deora
Principal
DS
Dana Settle
Team member
What sets Greycroft apart
- Breadth across software, sustainability, and consumer brands with unusual depth in AI infrastructure as category conviction
- Notable exit velocity (MNTN IPO, Hidden Road/Ripple acquisition, HubSpot/Frame AI)
- Strong founder narrative and press coverage pipeline
- Consumer brands expertise historically rare in tech-first VCs
Recent investments
ConductorOne, Whatnot, H2Ok Innovations, OpenEvidence, Applied Intuition, Sequen
Investment profile
- Stages
- Seed, Series_a, Series_b, Series_c, Series_d, Series_e, Series_f, Growth
- Sectors
- Software, Ai_infrastructure, Enterprise_saas, Consumer_brands, Consumer_commerce, Sustainability, Autonomy, Healthtech, Fintech
- Cold inbound
- Warm intro preferred
Frequently asked questions
- What does Greycroft invest in?
- Greycroft is a seed, series_a, series_b, series_c, series_d, series_e, series_f, growth stage Software, Ai_infrastructure, Enterprise_saas, Consumer_brands, Consumer_commerce, Sustainability, Autonomy, Healthtech, Fintech investor, typically writing $500K – $5M checks, primarily investing in US. Their thesis: Partner with brilliant founders to bring things of real wonder into the world by backing innovative companies that upend the status quo across software, sustainability, and consumer brands.
- What check size does Greycroft write?
- Greycroft typically writes $500K – $5M checks at the Seed, Series_a, Series_b, Series_c, Series_d, Series_e, Series_f, Growth stage in Software, Ai_infrastructure, Enterprise_saas, Consumer_brands, Consumer_commerce, Sustainability, Autonomy, Healthtech, Fintech.
- Is Greycroft actively deploying capital?
- Greycroft is actively deploying capital. What we observed: Recent portfolio news through July 2025; active principals and partner hiring announced Q1 2025; ongoing Series round participation across portfolio.
- What makes Greycroft different from other funds?
- Greycroft stands out on 4 points: Breadth across software, sustainability, and consumer brands with unusual depth in AI infrastructure as category conviction; Notable exit velocity (MNTN IPO, Hidden Road/Ripple acquisition, HubSpot/Frame AI); Strong founder narrative and press coverage pipeline; Consumer brands expertise historically rare in tech-first VCs.
- What has Greycroft invested in recently?
- Recent investments DryPowder has tracked from Greycroft include ConductorOne, Whatnot, H2Ok Innovations, OpenEvidence, Applied Intuition, Sequen.
- What other funds are similar to Greycroft?
- Funds with overlapping stage and sector focus include Advent International, White Star Capital, Caffeinated Capital. See the full list below, or use DryPowder's AI fund matching to rank all tracked funds by fit with your specific startup.
- How do I reach out to Greycroft?
- Greycroft doesn't generally take cold inbound — a warm introduction from a founder or investor they already know is the reliable path in. Use DryPowder's AI fund matching to see how your startup aligns with Greycroft's thesis and focus areas (Software, Ai_infrastructure, Enterprise_saas, Consumer_brands, Consumer_commerce, Sustainability, Autonomy, Healthtech, Fintech) — it returns a fit score and specific talking points for your outreach.