Embedded Ventures
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Investment Thesis
Investing in early-stage B2B software companies with embedded business models and API-first approaches
Investment Profile
- Stage: Pre-Seed, Seed
- Sectors: B2b Software, Api Infrastructure, Embedded Finance, Devtools
- Check size: $100K–$2M
- Geography: Los Angeles
Investment Team
- Bill Cramsie — Partner · aerospace, defense
- Hannah Eason — Director of Communications · communications
- Jenna Bryant — General Partner · deep-tech, recruiting
- Jordan Noone — General Partner · aerospace, propulsion, manufacturing
- Mandy Vaughn — Operating Partner · aerospace, defense, national-security
- Vonni Williams — Talent Partner · talent
Frequently Asked Questions
What does Embedded Ventures invest in?
Embedded Ventures is a pre-seed, seed stage B2b Software, Api Infrastructure, Embedded Finance, Devtools investor, typically writing $100K–$2M checks, primarily investing in Los Angeles. Their thesis: Investing in early-stage B2B software companies with embedded business models and API-first approaches
How do I get a meeting with Embedded Ventures?
Use DryPowder's AI fund matching to see exactly how your startup aligns with Embedded Ventures's thesis and portfolio. The tool gives you a fit score and specific talking points tailored to Embedded Ventures's focus areas (B2b Software, Api Infrastructure, Embedded Finance, Devtools), so you can approach them with confidence.
Is Embedded Ventures actively deploying capital?
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Is Embedded Ventures right for your startup?
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